This month we're approaching the final stage of fixing on-site SEO issues. The biggest unresolved issue is with hreflang, which was assigned to your web developer.
Ten new keyword-optimized pages were added to represent your main products/services in Google search. They are already indexed in Google.
We've finished reviewing backlink profiles of competitors and identified that their primary link source is organizing events, that get a lot of links from related sites and news outlets
4.SEO Health Overview
This month we have focussed on removing duplicate internal pages.
Some pages contained low quality, thin content but the bulk were duplicates.
These pages were not giving users any value and were actually bringing down the overall health of the site.
By removing these, Health score has increased from 31% to 85%.
As you can see in red, there were a number of URLs with issues that have been resolved.
A number of pages were showed poor loading times:
In order to improve page speed, we have:
Removed unnecessary code.
Moved inline scripts/styles into separate files.
We shall be monitoring load times and shall provide an update in next month’s report with the results of these changes.
Although there has be an increase in referring domains, we haven't started actively building backlinks yet.
But some of the newly published pages got a few backlinks naturally.
Once all on-site SEO issues have been addressed, we will focus more on actively building links to the site.
As stated, we have not yet begun our link building campaign yet.
However, as you can see from the graphs, there was jump in referring domains at the end of the month.
These were natural links pointing back to the pages we updated.
Position distribution history:
There has been a slight drop off in keywords ranking in the top 3 positions. This is due to no new backlinks being created this month.
Next month we will start our outreach campaign to gain more backlinks to remedy this.
Positions 4 - 10 & 11 - 50 have remained fairly stable.
Organic traffic: 115 /month
Organic keywords: 328 /month
Despite no new blog content being posted live and no links being built there has been steady growth in organic traffic and keywords.
As stated earlier in the report, the site did gain some backlinks when new pages were put live.
You can see the site started to gain more organic keywords when this page was launched.
4 out of 5 of the top organic keywords are coming from blog posts written in the last quarter.
The same applies to top 5 pages.
I would advise looking at these organic keywords and seeing if you would like to promote these more heavily in the coming month to increase organic traffic.
There are a good amount of keywords ranking in the image packs.
To gain more image pack positions we will be:
Adding descriptive file names to images
Adding alt tags
Optimising image size
Adding readable URL for images
There are also a lot of opportunities for ranking in the featured snippet that will be actioned for next month.
There has been a steady increase in visibility for the first lot of keywords, which I put down to ranking in the SERP features.
The second lot of keywords has seen a drop. There is however opportunity to rank in the SERP features for these keywords which we are currently not taking advantage if.
There has been a small increase of traffic from keywords.
Next month we will be optimising all images across the site in order to gain more keywords showing in the image pack (SERP feature).
We will also be starting the first batch of link building: the first outreach campaign will be launched industry related blogs.
Also, we will be leveraging the natural backlinks we gained when launching the new pages this month, by adding internal links to direct users to the main service pages.
Audit missed opportunities for ranking in SERP features.