Destination Safe is the regional transportation safety coalition of the Kansas City Metro area
Partners include: DOTs, regional planning councils, highway patrols, public works, police departments, hospitals, mental health providers, schools and educators, bike and pedestrian advocates, transit providers, design consultants, research institutions, and others
Includes 9 counties in Missouri and 4 in Kansas
Celebrated our 10-year anniversary in 2014
3.So what have we accomplished in 10 years?
4.10. Growth and Diversity in Membership
Americans for Older Driver Safety
Blue Springs Police Department
Cass County Sheriff’s Office
Children’s Mercy Hospital
Clay County Public Health Center
Federal Highway Administration (Kansas and Missouri Divisions)
Independence Police Department
Jackson County Health Department
Jackson County Sheriff’s Office
Kansas City Area Transportation Authority
Kansas City Fire Department
Kansas City Scout
Kansas City, Mo, Police
Kansas Highway Patrol
Kansas Safety Resource Office
Lee’s Summit Police
Louis Berger Group Consultants
Mid-America Regional Council
Missouri Highway Patrol
Pioneer Trails Regional Planning Commission
Platte County Health Department
Trauma Society of Greater KC
ThinkFirst of Greater KC
Truman Medical Center
Unified Government of Wyandotte County/KCK
5.9. Development of Blueprint
Modeled after Missouri’s Blueprint
Includes information from KDOT’s Strategic Highway Safety Plan
Sets regional goals toward fatality and injury reduction
Provides safety partners with data to justify their programs
Defines priority areas and lists strategies to address those priorities
Refreshed every 5 years
6.8. Clear Mission and Vision
8.7. Quarterly Fatality Reports
9.6. Development of Annual Crash Report
10.5. Public Information and Education Task Team
To provide a forum to coordinate and support education and outreach efforts of the Destination Safe partners
To address high priority areas identified in the Regional Blueprint
Goal – Reduce fatalities and disabling injuries in the Destination Safe region through effective education programs.
To develop and implement annual PI&E plan with reports to the Destination Safe leadership committee and the TTPC.
To coordinate, document and evaluate the work of the Destination Safe partners around campaigns, common messages, and public events through the use of paid, earned, and social media.
11.Destination Safe Media Campaign - radio
Two States - One Market
15 second drive-time messages [DISTRACTED DRIVERS - You’re 23 times more likely to lose control or crash if you text while driving. Play a smart hand and text later. - A message from Destination Safe, Arrive Alive and SafeKan.]
12.Arrive Alive Public Service Announcements
Missouri Mavericks Head Coach Scott Tillman encourages hockey fans to buckle up to Arrive Alive in this 2012 MoDOT public service announcement.
13.April is Distracted Driving Awareness Month – Social Media and Web
Regionally, 15.5 percent of all fatalities involve distracted driving. Within the Greater Kansas City region, the number of fatalities and serious injuries resulting from distracted driving continues to fluctuate. This may be due, in part, to an inability to determine definitively whether a crash involves inattention. The Destination Safe Coalition believes distracted driving is a serious motor-vehicle issue and will continue to establish strategies that will decrease the numbers of future deaths and injuries resulting from distracted driving.
14.Distracted driving wrecks more than cars – Media Advisory
Coalition partners routinely host special events to on important safety issues, to increase awareness through earned media.
This event hosted a panel of five speakers including law enforcement, transportation officials, trauma services and a crash survivor.
It was carried on three TV stations.
15.4. Capability to Perform Road Safety Audits
The road safety audit team has conducted studies in Missouri and Kansas. A road safety audit is a formal safety performance examination of an existing or future road or intersection by an independent, qualified and multidisciplinary audit team.
16.3. Transportation Safety Data Task Team
Coordinate crash data collection from KS and MO
Produce quarterly fatality reports and annual crash reports
Review crash data produced by/for other committees
Help identify safety priority areas
Help measure progress toward crash reduction goals
Field media requests for specific crash data
Facilitate data access for partner organizations
Review applications for safety funding for other committees (infrastructure)
17.2. Call for Projects—Funding our Partners’ Safety Programs
Annual call for projects to fund activities such as:
Overtime hours for enforcement agencies
Equipment for enforcement
Incentive items for education programs
Speakers fees and travel for education programs
Child safety seats for distribution at community events
Training fees for car seat techs
Printing of informational brochures for use of bike and ped facilities
Many, many others
Data Driven! Application form requests data to define the problem, gives points for addressing a high-priority focus area, requires identification of performance measures, rewards use of strategies listed in Blueprint
Bike rodeo events teach children and parents about bicycle safety and the importance of a properly fitted helmet.
19.Safe KIDS Metro KC
Ingles Elementary School celebrates walk to school day in October 2012. The event is designed to remove traffic congestion around schools leading to safer walking conditions for students.
20.ThinkFirst of Greater Kansas City
Inspiring survivors provide compelling firsthand testimonies, youth learn about the consequences of traumatic injuries and how injuries can happen to anyone.
21.1. Lives Saved!
Record low fatalities in 2014!
On average, 36 fewer people lost their lives on the highways in our region in 2014 than in 2007!
Using 2003-2007 as a baseline, 147 lives have been saved in the past 7 years!
22.What are our goalsmoving forward?
23.5. Website and Social Media
Want to strengthen coalition branding in the region
Need to provide up-to-date calendar of partner activities
Need to provide a forum for safety partners to interact, cooperate, and share resources
24.4. Active Coordination Among Members
We want to find ways to incentivize agencies coming together to solve the bigger problems in the region.
Want to encourage innovative approaches that leverage the resources and activities of others.
Want to share best practices and successes among membership.
25.3. Reliable, Accessible Safety Data
Help foster quality data capture by officers in the field
Help coordinate data aggregation between Missouri and Kansas for our region
Support systems and efforts that provide our safety partners access to safety data
Work with partners toward the ability to link new data sources, such as traffic citation databases and injury outcomes data from hospitals
Continue to generate reports that help us measure our progress toward our goals
26.2. Strategic Multidisciplinary Approach
Destination Safe is focused on the driver, and changing behavior through education and enforcement.
The next step is to coordinate efforts with infrastructure groups.
The constant improvement in vehicle technologies will continue to shift our safety priorities, and coordination among all the stakeholders will be critical.
27.1. Zero Highway Deaths
Balanced Growing Membership
Robust Law Enforcement Programs
Effective Public Education Programs
Systemic Safe Roadway Design
Meaningful Safety Research
Mid-America Regional Council
Senior Traffic Engineer