With the rise of dynamic technologies, the communication strategies followed by modern business organizations has also evolved. Use of marketing and training videos has become pretty common today. Many retail brands today use video content to assist, engage, and inspire the target audience to make smart shopping decisions
3.The trend of combing content and commerce is becoming increasingly popular. Many marketers and retailers may use shoppable videos as a part of their personalized customer engagement strategy to create an improved user experience and aid customers in their decision-making process.
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