Restart Tourism 2021
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- 1.5 step to re-innovate your hospitality business
- 2.DESIGN THINKING VALUE PROPOSITION CANVAS BUSINESS MODEL CANVAS 5 STEPs TO RE-INNOVATE YOUR HOSPITALITY BUSINESS spot the post-COVID tourism trends empathize the travelers ideate new value propositions design new business model test the new business ideas
- 3.#1_spotTheNewTrends
- 4.surviving adapting thriving physical distancing online gourmet cloud kitchen hygiene workplace WFH WFW & ROWE shopstreaming social commerce creative economy THRIVING THE NEW NORMAL businesses should not stop at surviving and adapting to the new normal but leveraging the trends and momentum to innovate new business opportunities and business models.
- 5.RESULT ONLY WORK ENVIRONMENT result oriented result-driven approach anywhere flexible location – work from anywhere anytime flexible schedule – work fit into your life, not the other way around
- 6.niche travel Small Group & FIT Green Tourism Community-based Tourism safety-first travel Avoid crowded attentions Domestic and regional tourism Premium /w safety and quality digitalisation Tourism platform Less-contact travel Contactless payment POST COVID TOURISM TRENDS
- 7.source: estimated by Bank of Thailand source: World Travel and Tourism Council Tourism revenue contribution in GDP Tourism receipt and GDP projection ‘ LESS IS MORE ’
- 8.source: estimated by Bank of Thailand source: World Travel and Tourism Council Tourism revenue contribution in GDP Tourism receipt and GDP projection ‘ LESS IS MORE ’
- 9.source: Ministry of Tourism and Sports source: Ministry of Tourism and Sports Tourism revenue : Thais vs Foreigners Seasonality index of tourists visiting Thailand DOMESTIC TRAVELERS – THE NEW FOCUS
- 10.source: Ministry of Tourism and Sports source: Ministry of Tourism and Sports Tourism revenue : Thais vs Foreigners Seasonality index of tourists visiting Thailand DOMESTIC TRAVELERS – THE NEW FOCUS
- 11.DOMESTIC TRAVELERS - SEGMENTS
- 12.Focus on experience Open minded Bucket-list oriented Travel solo or in pairs Non-traditional hotels Boutique brands Shared Economy DOMESTIC TRAVELERS - SEGMENTS
- 13.Bangkok ranked #1 on anew lest of top global ‘workation’ destination from holidu.co.uk RANKED #1 ‘WORKATION’ CITY
- 14.WORKATION ON GOOGLE
- 15.#2_emphatizeTheTravellers
- 16.gains pains job to be done gain creators pain relievers products/ services อยากได้ ประสบการณ์ และใช้ชีวิตใน สถานที่ในฝัน แต่ก็ต้องทำงาน สร้างอนาคต ในที่ๆมีงาน ไม่มีวันหยุดยาวๆ ต้องรีบไปรีบกลับ เที่ยวได้แต่ช่วงเทศกาล แออัด แย่งกันเที่ยว เที่ยวฉาบฉวย เพราะเวลาน้อย ต้องเลือกระหว่าง อยู่ที่ๆอยากอยู่ กับอยู่ที่ๆทำงาน ไม่ต้องรอหยุดยาว ก็อยู่ยาวได้ ไม่ต้องรอเที่ยวช่วงเทศกาล อยู่นานๆ อยู่แบบลึกซึ้ง เสมือนกลายเป็นคนที่นั่น ชีวิตในฝันและชีวิตทำงาน ในที่เดียวกัน ไม่ต้องเที่ยวตอนคนเยอะๆ มีเวลาเที่ยวเมืองรอง กระจายความแออัดในเมือง กระจายรายได้ WORKATION “work-life harmony” ได้ทำงานใน ที่ๆมีความสุขที่จะใช้ชีวิต ได้ประสบการณ์ใหม่ๆ ได้แรงบันดาลใจ ได้ผ่อนคลาย ได้ใช้ชีวิตตามความฝัน ไม่ต้องไปแออัดกันอยู่ในเมือง VALUE PROPOSITION CANVAS
- 17.MEETS THE ‘WORKATIONISTA’ “ doing what we love, where we love to live ” WORK can now work from anywhere (ROWE) mostly working online via Zoom, MSTeam good Internet connection necessary sometimes need good streaming equipment ex mic, lights, webcam sometimes need to travel to Bangkok for face-to-face activities work modes – casual vs formal LIFE looking for new experience new opportunity to stay longer more time to explore unseen ex เมืองรอง more time to live like local beyond the usual tourist location not vacation mode but normal living mode in different places 24-40 domestic premium FIT* avoid crowded places and hygiene conscious FIT – Flexible Independent Travelers
- 18.WORK VACATION +
- 19.WORKATION “no more work-life balance” not work-life balance but work-life harmony work and enjoy life in the same time stay longer & explore deeper into the unseen more intimate and exclusive experience live like the local
- 20.the cultural seek cozy and cultural lifestyle enjoy shopping and café hopping the explorer seek exclusive experience enjoy unseen places and nature the adventure seek adventures and excitement enjoy pushing the limits WORKATIONISTA – THE PERSONAs
- 21.#3_newProductsAndServices
- 22.THE CULTURAL + The cultural workationistas love staying in cultural areas where they can spend times after work shopping for local items and produces and enjoy cozy lifestyle enjoying local cafes and restaurants.
- 23.THE EXPLORER + The explorer workationistas love exploring the ‘unseen’ places where they can spend times close to nature and the local. They will trade comfort for unique and exclusive experience from hide-away places.
- 24.THE ADVENTURE + The adventurous workationistas love pushing the limits of their body and mind. They love to spend times after work climbing, trekking or SCUBA diving. They embrace fears and find passions for work and life from extreme activities.
- 25.Thais can now Long Stay can explore more local experiences more unseen (เมืองรอง) turnkey services increases CLV reduces booking and operations opportunity for upselling/cross selling
- 26.A DAY IN LIFE - WEEKDAY 5:00 morning merit 6:00 sunrise yoga 8:00 am work 13:00 pm work 20:00 night market 5:30 Cold-pressed 7:00 organic bf 12:00 freshly co0ked 19:00 healthy dinner “ A lifestyle most people can only dream off ”
- 27.A DAY IN LIFE - WEEKEND find passion learn to cook from the local explore nature Weekend camping unplugged a weekend without internet “ living the life you always wanted ”
- 28.WORKATION vs VACATION longer activity and more exciting experience away from work ex: 5-day camping and climbing trip 7-day SCUBA diving live aboard 10-day island get away one-week Fisherman village lifestyle hilltribe homestay VACATION IN VACATION “ no work and totally disconnected ”
- 29.OFF-LOCATION TOURISM “ be different, be not mainstream ” workaboard river cruise WORK high-speed Internet Connection indoor and outdoor workstation webcam and lights enjoy the changing river views LIFE night stop at different attractions on-shore dinner at local favorite restaurants shore trips every weekend +
- 30.OFF-LOCATION TOURISM “ be different, be not mainstream ” mobi-workation WORK high-speed Internet Connection indoor and outdoor workstation webcam and lights work at unseen locations LIFE weekend relocation service included daily cleaning service weekly laundry service food and drinks supplied daily +
- 31.turnkey services WORK high-speed Internet Connection webcam and lights charger and adaptor LAN cable SIM streaming studio work supplies – post its meeting transportation LIFE food and beverage – set menus cleaning and laundry baby sitting local exploration weekend getaway personal supplies grocery shopping service “ maximizing CLV ”
- 32.#4_testYourNewBusiness
- 33.THE BUSINESS MODEL CANVAS - BEFORE นักท่องเที่ยว OTA own website social media – FB, IG, LINE reception admin room (short stay) F&B marketing & sales room services kitchen & bars cleaning & laundry Massage & Spa transportation room (short stay) F&B marketing & sales room services kitchen & bars cleaning & laundry Massage & Spa
- 34.THE BUSINESS MODEL CANVAS – AFTER นักท่องเที่ยว platform - TAGTHAI OTA own website social media – FB, IG, LINE reception admin LIFE room (LONG stay) F&B experiences activities & trips personal supplies guess service overall management coordination transportation cleaning & laundry massage & Spa room (short stay) F&B activities personal & work supplies guess service staff Manager coordinator/admin marketing & sales (influencers) room services - freelances kitchen & bars – local restaurants WORK workstation streaming equipment work supplies x MORE NIGHTS
- 35.thinks ecosystem grocery services in-room spa cleaning service local commute F&B attractions café & shopping streaming studio inter city transport traveler services COVID tests accommodation PLATFORM “ agility” “ resiliency ”
- 36.FROM THAI TO FOREIGNER READY “ Thailand to be #1 workation destination”
- 37.#5_testYourNewBusinessIdeas
- 38.TESTING WORKATION BUSINESS “ fail fast, success sooner ” IG Facebook WORKATION Youtube WORKATION
- 39.WORKATION TAKE AWAY LESS is MORE – lesser travelers, longer stays, more add-on services Hygiene conscious FIT – value new experience Think ecosystem – agility & resiliency Really understands what they want – work-life harmony
- 40.#theRightMindset
- 41.brace for impacts ► Cost saving ► Re prioritize/pivot ► Plan for uncertainty ► Be agile stay positive ► Optimistic but realistic ► Hold on to your passion ► Be the positive agent look for opportunities ► Growth mindset ► Stay positive ► Reframe ► Take advantage of fear and challenge ► Look beyond the crisis
- 42.passion fear driven by ‘dare to attempt the impossible!’ leads by
- 43.it isn’t about making the right choice it is about making one
- 44.humble | passionate | fearless 44
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