2.Brief Description of Pick n’ Eat Store
It is open to everyone especially those who wants to visit the school.
Fritos and Tridy`s store merged
Experience picnicking with a Filipino style menus.
Will offer for dine in, dine out, and free deliveries at any areas within the NELAC campus.
The location would be beside the first 2 umbrella tree on the soccer field, where the previous location of Tridy’s store is.
Black canvas will be used
I. EXECUTIVE SUMMARY
3.Innovativeness
The store will provide banig
The pizza rolls three flavors - Ham and Cheese, Vegetarian and Chocó mallow
Social Impact
Likes eating heavy meals and having a hard time in finding affordable snacks
4.Green Marketing
Observing cleanliness on the campus.
Minimize the usage of plastics and trashcans will also be provided for the customers.
Profitability
NELA College has increased its population plus the expected examinees for NELA College academic scholarship and other visitors
The target market also increases
5.Business Venture Logo
Black ops one
Blue Accent 4
“OK” hand sign
Yellow - orange
Our Tag line
6.BACKGROUND AND BUSINESS CONCEPT
Spend an amount of 20– 50 pesos for their snacks
Concept of picnicking style
“Just Pick and Eat at Pick ‘n Eat”.
7.DESCRIPTION OF THE BUSINESS
Like a fast-food restaurant
Located beside the umbrella trees at the soccer field, the previous location of Tridy’s Snack House last year.
Our Objective
to provide satisfying meals at affordable prices
to give new experience to treasure
to serve the customers and help them to have convenience
Our Vision
To be the most profitable yet remarkable business venture that has the highest market share and customer satisfaction during the foundation day.
Our Mission
To provide the customers with new experience while eating foods
at affordable prices with exceptional services in an ethical way to
ensure a high customer satisfaction.
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9.Porter’s 5 Forces Model of Competition
LOW
HIGH
10.Target Market
Served for both men, and women, at any age.
Has a budget for snacks ranges from 20-50 pesos.
1,294 students of NELA College, 85 faculty and staffs plus 70 estimated examiners, parents and visitors, a total of 1,449 people.
Product and Pricing Scheme
cost-based based pricing
II. MARKETING PLAN
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12.Place/ Distribution Channel
It will use Direct Marketing Channel
Will give free deliveries
Promotional Technique
Posters
Menu cards
Point of Purchase
Personal Selling
Trade Promotion
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14.Projected Sales
To get the projected income of the business the following formula are made:
Direct Materials + Indirect Materials + Other Expenses = Cost
Cost / Unit = Unit Cost
Unit Cost + Mark-up = Price
Price X Unit = Sales
Sales – Cost = Profit
Profit – Wage = Income
III. SALES PLAN
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Form of Business Ownership
General partnership
Contribute P 290.00 each for the capital,
Charge P 10.00 for being late for 15 minutes
Will apply “no work, no pay”.
All staffs with number 1 will be working every morning while the other number will be working every afternoon.
IV. BUSINESS REQUIREMENTS
22.Staffing and Cost
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Equipment Requirements
The lists of equipment’s needed to run the daily operation of the business are assigned to the different entrepreneurs.
Space Requirement
The store will be about 5m X 7m.
1. Processing Area
Cooking Area
Storage Area
Preparation Area
Waste Area
2. Entrepreneurs Area
3. Counter
4. Customer Area