Presentation Transcript

  • 2.WHAT IS AFFILIATE MARKETING? AFFILIATE MARKETING An advertising model in which a company compensates third-party partners for promoting products and services and generating business.
  • 3.WILL AFFILIATE MARKETING EVER RULE THE WORLD? Affiliate marketing is just a single marketing channel. It can no more 'rule the world' that direct email marketing, poster campaigns or TV advertising can.
  • 4.AFFILIATE MARKETING MERCHANT Seeking to maximize sales by allowing publisher to promote their products via affiliate campaigns AFFILIATE Seeking to monetize their website traffic by promoting merchant's affiliate campaigns CONSUMER A potential customer that is browsing the affiliate's website AFFILIATE NETWORK Providing a platform and service for merchants and affiliates to connect
  • 5.4 MYTHS ABOUT AFFILIATE MARKETING YOU NEED TO KNOW AFFILIATE SYSTEM ARE QUICK AND EASY TO MANAGE An affiliate marketing program is a lot of work, and in most situations, there's a lot of competition so you're not going to be bringing in money immediately. YOU NEED TO WORK IN A VERY POPULAR AND LUCRATIVE NICHE TO MAKE AFFILIATE MARKETING WORK FOR YOUR BUSINESS A lot of companies do not even bother trying an affiliate marketing program because they think their market is too little. AFFILIATE MARKETING IS A STRATEGY OF YESTERDAY Due to Google's new algorithms for SEO, link building is becoming outdated which can discourage affiliate activity. Even if this is the case, there are many new ways to use SEO and build your brand. SUCCESS IN AFFILIATE MARKETING COMES FROM GETTING YOUR PRODUCT ON AS MANY SITES AS POSSIBLE The best way to think about affiliate marketing is quality over quantity. There are a lot of small websites that will promote your product.
  • 7.MONEY TALKS – THE TRUTH ABOUT AFFILIATE INCOME Money, money, money – for affiliate marketers, earning income is the most important goal. Whether you can make money, and how much you can potentially rake in, will depend on a bunch of different factors. But let’s get down to the nitty-gritty of exactly what affiliate marketers can expect to see in their wallets.
  • 8.How Are Affiliates Paid? Pay Per Sale (Fixed Fee): This is where a fixed fee commission is paid to the affiliate every time a sale is made, regardless of the order value. Pay Per Sale (Percentage): The commission value that is paid is a percentage of the sale price or order value. Pay Per Lead or Enquiry: A fixed fee is paid out every time a qualified lead or inquiry is made. Pay Per Click: A (small) fixed fee is paid out every time a click is sent to the merchant's site by the affiliate.
  • 9.How to get started with affiliate marketing Choose your niche Decide on a content platform Find affiliate programs to join 4.Create great content 5.Drive traffic to your affiliate site 6.Get clicks on your affiliate links 7.Convert clicks to sales
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